This course introduces the concepts and principles of electronic commerce as it relates to business.
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Topics include the foundations of electronic commerce; retailing in e-commerce; internet consumers and market research; advertising in e-commerce; e-commerce for service industries; business-to-business e-commerce; intranet and extranet structures and applications; electronic payment systems; e-commerce strategy and implementation; Electronic Transaction Act: public policy regarding legal, privacy, and consumer protection issues; infrastructure requirements for e-commerce; and economic and global issues in e-commerce.